Think differently about your customer

We support our clients develop transformational strategies by helping them Jump Out Of The System - or Joots as we call it.

Systems and processes gradually become enshrined within organisations, and people stop questioning them, even though there may be a better approach. People who work within any system respect the rules. So in order to develop truly transformational strategies, you need input from those outsiders with a healthy disregard for the system’s constraints.

 

 

We give you confidence to be bold

 

We blend the very best of quantitative analysis and qualitative research in a uniquely engaging way to enable clients to see their customers in a new light, whilst delivering actionable insights to provide the confidence to think differently and make bold decisions

 

A team of great minds and inquisitive thinkers

 
  • Dave has held a wide range of Senior Leadership roles across a range of sectors and markets. Dave has typically found himself in roles that require the creation and implementation of strategies to drive growth through disruption, change or innovation. In addition to his extensive strategic experience, Dave is also passionate about assisting businesses to execute strategy through the creation of rich, engaging and empowering, purpose led, organisational culture.

    When not working on client projects you’ll often find me:

    Watching kids sport, trying to keep fit, dabbling with a bit of DIY, exploring the Hauraki Gulf, or endeavouring not to injure myself on a mountain bike.

    My favourite holiday spot is:

    In the summer, Hahei is without doubt the best place to be. Having said that, Sun Peaks in Canada for a bit of skiing is also hard to beat.

    If I could invite three people to join me for a dinner party it would be:

    Graham Norton, Shane Warne (wouldn't he have some stories to tell), Barack Obama

  • With a background in Industrial Design and an obsession in understanding human behaviour, the intersection between products, experiences and end users and what makes this all tick.

    An experienced design lead and GM with companies such as Formway Design Studio, Tourism holdings Limited and Ngai Tahu Tourism, I have led many many significant design projects throughout the development process from Discovery through to Execution in Product, Experience and Service Design.

    I’m a strong advocate of insights led research processes and prefer to illustrate actionable outcomes rather than write a report.

    When not working on client projects you’ll often find me:

    When I’m not taxiing and watch my kids sports, I try to get as many days as I can with them on the slopes during winter, mountain biking in the warmer months - then undoing all this hard work hunting down the many incredible food and dining experiences around Aotearoa

    My favourite holiday spot is:

    Matuari Bay in Northland is a special spot (and undoubtably the best beach in NZ) - offshore I just love Austin Texas for some weird reason

    If I could invite three people to join me for a dinner party it would be:

    Gengis Khan, David Chang & my Dad

 
  • Simon’s experience includes CIO of Flight Centre NZ, Head of Customer Data and Strategy for Air NZ, GM Data and Analytics for Spark and GM Data-driven Marketing at Qrious. Since 2018 Simon has been consulting in the Data space, along with founding Joots, data agency Decisive and agricultural automation business Aerolab.

    When not working on client projects you’ll often find me:

    Drinking coffee with my wife Siobhan, trying to keep up with my teenage sons, doing Crossfit, playing guitar / drums / basketball or injuring myself building something around the house.

    My favourite holiday spot is:

    Without a doubt Papamoa in the Bay of Plenty - my spiritual home and the best beach in NZ

    If I could invite three people to join me for a dinner party it would be:

    Louis Theroux, Michael Jordan and Dave Grohl

  • In addition to his 20+ years in software development and sales, Craig is also a serial entrepreneur having bootstrapped and sold businesses since his 20s. Now in his 50s and still has a natural ability to spot an opportunity and meet latent needs. In addition to Joots, Craig has an off-grid solar business called GridFree, along with Agriculture drone business Aerolab.

    When not working on client projects you’ll often find me:

    Tinkering on one of the numerous land cruisers and other assorted vehicles I’ve managed to accumulate over my years of collecting. Otherwise working on my farm up north in Tinopai in the Kaipara Harbour.

    My favourite holiday spot is:

    While its actually more work than holiday, my happy place is living out of my cabin up north. Close to nature and away from modern distractions.

    If I could invite three people to join me for a dinner party it would be:

    My business partners Dave, Ed and Si.

 

 

Joots, Insights by Visa

Joots delivers clients insights based upon an aggregated view of Visa cardholder transactions. By leveraging Visa’s analysis of cardholder spending patterns, in-store and online, Joots is able to deliver unique insights as part of customised projects or regular market / behaviour monitoring programmes.

 

Who we work with