Our skillset
Through analysing internal and external customer attributes we can help identify and profile customer groups to help you better understand and meet their needs
Our experienced qualitative researchers will interview a representative sample of your customer base to help build a rich understanding of what motivations are driving your customer’s actions and behaviours
Driving new product development process through understanding the customer and creating solutions to meet their needs.
Support brand development or repositioning through rich quantitative and qualitative customer insights
Using the Joots methodology we can build a comprehensive picture of a category competitor set and use market share analysis to identify potential whitespace.
Through a combination of quantitative analytics and qualitative research we will develop a detailed breakdown on how customers interact with your brand, and help you design the optimal experience